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Instructor
Anil Batra, Instructor - Google Tag Manager (GTM) Training Course

Anil Batra

Has been in Digital Marketing and Analytics for over 15 years. He has trained people from diverse backgrounds and has converted them into high performing digital marketers and analysts. He understands both the technology and the marketing side of the business. He has dealt with many analytics technologies way before Google Tag manager existed and knows the inner working of Digital Analytics. In addition, he has developed various courses and taught students from all over the world. He's an online instructor for the University of British Columbia, Canada; University of Washington, USA; Bellevue College, USA; and Digital Analytics Association. He holds an engineering degree and an MBA.
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Instructor: Anil Batra

Learn everything you need to manage all your tags using Google Tag Manager

  • Learn the fundamentals of Google Tag Manager.
  • Track JavaScript errors using GTM and deploy GTM in WordPress.
  • Instructor has an engineering degree & an MBA with 15 years of experience in digital marketing & analytics.

Duration: 1h 24m

Course Description

This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that you will love this course. In this course you will learn: Fundamentals of Tag Manager (Applies to any tag manager) Signing up for Google Tag Manager Details of Google Tag Manager Interface How to setup Google Tag Manager for Google Analytics and track page views How to setup external link tracking as Events in Google Analytics via Google Tag Manager How to setup Button click tracking in Google Analytics Track JavaScript errors using GTM Deploy GTM in WodPress Use Data Layer in Google Tag Manager Facebook Conversion and Re-targeting Pixel Facebook event tracking Watch this description for more examples coming soon. I am available to help if you do get stuck. So go ahead and signup and I will see you in the course. New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

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What am I going to get from this course?

  • Learn Google Tag Manager and use it for managing Digital Marketing and Analytics tags
  • Learn how to deploy various tags and track them in Google Analytics
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel via Google Tag Manager
  • Become confident in using Google Tag Manager

Prerequisites and Target Audience

What will students need to know or do before starting this course?

  • You should know very basic HTML
  • Some understanding of JavaScript
  • Understanding of basic Digital Analytics/Digital Marketing

Who should take this course? Who should not?

  • Anyone who is in Digital Analytics
  • Anyone who is in Web Analytics
  • Web developers who are responsible for deploying tags
  • Digital Marketers 
  • Anyone who wants to learn Google Tag manager

Curriculum

Module 1: Introduction

Lecture 1 Intrudction

Introduction to the course

Lecture 2 What is a Tag and a Tag Manager
Lecture 3 How Google Tag Manager Works

Learn how a tag manager works so that you can undertand the mechanics before deploying any tags

Module 2: Google Tag Manager Signup and Interface Overview

Lecture 4 Setup
Lecture 5 Installing Google Tag Manager on WordPress Sites and Blogs
Lecture 6 Google Tag Manager (GTM) Interface Overview
Lecture 7 Admin Panel Overview
Lecture 8 Workspace Panel Overview

Module 3: Implementing various Tags via Google Tag manager

Lecture 9 Tracking External Link clicks in Google Analytics via GTM

Learn how to deploy a Google Analytics tag to track external link clicks via Google Tag Manager.

Lecture 10 Track Button Clicks in Google Analytics

You will learn how to deploy a tag via Google Tag manager to track button clicks, as events, in Google Analytics.

Lecture 11 Tracking Downloads as Virtual Page Views in Google Analytics
Lecture 12 Dynamic Data Addition in Data Layer and Using Custom Event in GTM

On dynamic sites e.g. eCommerce etc. the values on a page change based on users interaction.This lecture will show you how to add dynamic value in data layer and the use them in Google Tag manager.

Lecture 13 Capture JavaScript Errors with Google Tag Manager
Lecture 14 Using Data Layer with Google Tag Manager

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer. Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer. In this lecture you will learn what a data layer is and how you can use it in Google Tag Manager.

Lecture 15 Installing Facebook Pixel with Google Tag Manager
Lecture 16 More to Come