Experts in this TalentCloud should be able to manage the process of collection, delivery, retrieval, and overall management of information in any format on the webpages in accordance with the industry standards. The content involved may be images, video, audio, and multimedia as well as text.
Responsibilities
- Plan and execute a content strategy that drives high engagement
- Ensure quality, clarity, and consistency in terms of content format and guidelines
- Collect, monitor, and analyze social and website metrics, and make improvements accordingly
- Stay updated on industry trends and adjust the content strategy as needed
- Collaborate with brand, product, and sales managers to create promotional concepts Manage the distribution of content across all channels
Required Skills
- Bachelor’s Degree preferred understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing
- Demonstrated ability to lead content marketing campaigns
- Strong Google Analytics, WordPress, and Adobe Acrobat/Illustrator skills
- Excellent written and verbal communication skills
- 2-4 years of experience in Content Marketing
