Dashboard for Media Buying Metrics

Project Description

We understand we are a data driven company.  We rely on buying media for offers and products (some of these products and websites we control, some others we do not). We need to have clear metrics available to us at a glance. Some of this data includes: Earnings per click, CTR (click-through-rate) from different positions: Banners and Ads, Presells to Offers, Offer to Order Page, Upsell Take, etc. These are just some samples. What we realized is that we do understand these metrics but we want a data analyst expert help us be more efficient without much of our time and input while having the team on the same page understanding where their time needs to go. I am open to solutions, my job is to run this company and delegate what others can do better than me and my team. I look forward to speaking to you and understanding how you can help us.

A summary of your business

AdBullion.com is an affiliate network that focuses on gathering exclusive offers. Some of these offers we control and some others we do not control. Our goal is to control more and more of these offers by developing them which we have 45 years of combined experience developing offers. AdBullion focuses on the traffic distribution side, we have inhouse media buyers and affiliate managers whose whole job is traffic maintainining profitability goals.

The problem that you are trying to solve

Identify gaps and opportunities in the day to day media buying while also monitoring metrics that can tell at a glance the position of their traffic distribution.

The kind of expertise you require

I require data analyst to provide the best opportunities driven by a dash board and syncs everyones data into one place.

The data sources at your disposal and their formats

All the data is available in platforms and CVS's files.

What is your current technology stack?

PHP mostly and spreadsheets.

What is the deliverable?

Dashboard and any applicable algorithms to run it

Does the deliverable need to be deployed in the cloud or your infrastructure?

In the cloud

Attach a sample data file, if you can

No samples available right now