Industry Consumer Goods and Retail
Specialization Or Business Function Media and Advertising
Technical Function Marketing and Web Analytics
Technology & Tools Web Analytics Platforms (Google Analytics)
We are a marketing agency with many clients who sell tickets to live events. We need to enhance our digital data collection and analysis capabilities in order demonstrate the effectiveness of client ticketing campaigns. In addition, we seek to provide more effective targeting through channels like Adwords, Google Local, and Facebook advertising.
A current bottleneck is that substantial sales are being made through the company’s ticket sales widget, but Google Analytics is showing zero conversions for some sources. Under the hood, we have installed Google Universal Tracking as well as other in-page JavaScript instrumentation, but this is not providing the required information. Another bottleneck is that we cannot track people who buy tickets online as a result of a direct mail campaign if there is a long delay between initial online visit and purchase.
We need a Google Analytics specialist who can help us identify the source of the problems noted above and help us fix them. We are not sure how long the project will take, but we are willing to be flexible in our contract. There are additional projects we may want to tackle after our current problems are fixed.
Please indicate your typical hourly rate in your response.
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