Specialization Or Business Function Market Research (Customer Segmentation), Consumer Experience (Customer Behavior Analysis)
Technical Function Data Visualization, Analytics (Data Mining, Descriptive Analysis)
Technology & Tools
We have a dataset of the channels watched by 1,000 people, and need to generate a graph/network visualization that reveals the clusters, or affinity groups, that TV channels fall into. This is a simple data set with an avg of 10 channels per respondent, for a total of 10,000 records. We are ready to start immediately. You should use open source tools and provide the full program used to generate the visualization at completion.