Predicting Advertising Campaign success & Determine Social Reach vs. Influence

Project Description

We are looking to to do ongoing (monthly) social tracking & monitoring of the artists (photographers) that we represent.

The project will be broken into two phases:

Phase 1: Collect data on social media, social following, and social influence of our client's artists. The ultimate goal is to analyze the data sources to determine an artist's reach vs. influence upon the fahion industry/community in regards to marketing, social, and trending backgrounds. This analysis will be used to promote the artist's reach along with his/her portfolio of work. The deliverable will be an intuitive dashboard to present to clients.  There will be 2 or 3 photopgraphers to start.  Key platforms are Instagram, Tumblr, Facebook, Twitter, and others.

Phase 2: Predict the success of advertising campaigns by analyzing numerous data sources to determine the ROI of an adversiting campaign. (Reach, Influence, Etc.)

In other words, provide the ability to predict the success of a particular advertising campaign based on brand, talent, external factors, and trends 

We are looking with someone with marketing, social and trending backgrounds.

We are looking to invest in one or more of the social monitoring platforms, and would like input.

We are looking for creativitiy and someone, who will utilize various data sources we may not be aware of. 

Deliverables for Monthly Reporting

Dashboard creation

Platform tool setup

Monthly reporting (if needed)