Customer Segmentation to Increase Conversion

Project Description

We are an owner of an online point reward website in Japan, which lets its members earn points in exchange for purchasing/ registering through our advertiser’s websites. A percentage of the advertisers’ commission is used to pay a reward to our members.

Currently, most of the traffics to the reward website are generated through e-mail newsletters. We would like an expert to analyze our members’ data (profile and transactional data), and propose us the optimal segmentation, in order to increase conversion. Using the segmentation, we could send targeting e-mails, realizing a higher conversion.

Available data for analysis will be shared during interview stage. 

-Profile data of the top 340K members (CSV)

-Purchase data (around 640K transactional data)(CSV)