Determing Target Market Through Customer Analytics for a Medical Practice

Project Description

Medical Practice - Lasik Center is looking to better understand their target maret. 

Details:

• We need to analyze last 3 - 5 years of data to develop a patient profile / persona
• Conduct market segmentation analysis to unveil patient segments according to needs and demographics 
• Determine revenue potential of each patient segment so you can target them according to their profit potential.
• Determine sales and marketing channels most effective in targeting each segment (in process quantify the marketing ROI for each channel)
• Supplement the analysis with publicly available demographic and socio-economic data to determine the best site / location to open new locations.

Deliverable: 
Advisory Service Slide Deck / Excel  Data: 

Data will be provided in CSV format 

In your proposal please provide the amount of hours you estimate this project will require to be accomplished.