Analyze Consumer Insights Data (Clustering Analysis)

Project Description

We have done a consumer research study (survey) of consumers trying to learn about their perceptions of energy companies and what they (consumers) care about as it pertains to the way these companies operate.  

What we hope is to find interesting patterns of what people care about MOST and LEAST (maybe interesting combinations of the two?).

We also hope to be able to cluster respondendts in a meaningful way - as an example people who care about technology also care about the environment - or people who are very price sensitive don't care about what form their energy is produced in. 

So what we are looking for is a robust clustering analysis (including the visuals and the methods used) - and some descriptive analysis of the data from any interesting patterns that you see emerging or other (non-clustering) analysis that you want to use - for instance box plotting responses for questions - or looking at changes in the media across categories.