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Google Analytics - Factor Analysis & Data Vizualisation

Industry

Specialization Or Business Function Customer Analytics (Customer Acquisition Modeling), Finance (Sales Forecasting), Sales, Media and Advertising, R&D (Performance Analysis, Business Research), Market Research (Profitability Analysis)

Technical Function Data Visualization (Statistical Graphics, Chart (Quantities, Distributions, Correlations)), Marketing and Web Analytics, CRM, ERP, Accounting, Operations, Marketing Automation

Technology & Tools Business Intelligence and Visualization (Tableau), Data Analysis and AI Tools, Web Analytics Platforms (Google Analytics)

WORK IN PROGRESS

Project Description

I need help to pull data from Google Analytics API into some other platform (possibly Tableau, Watson, etc.) to: 

1. perform factor analysis of the combinations of factors that are more likely to indicate that a particular group will purchase (we've identified about 15 starting points for this)

2. show this data in a new, clear way

I believe the API part is necessary to pull all the needed data out of GA

The data viz part is a bonus - this is to enable me to present it in a way never seen before (to the people I need to show it to at least!).

The factor analysis is the most urgent part.

Project Overview

  • Posted
    January 19, 2015
  • Planned Start
    January 21, 2015
  • Delivery Date
    February 28, 2015
  • Preferred Location
    From anywhere

Client Overview

EXPERTISE REQUIRED
Google Analytics
vizualisation
Factor Analysis

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