Proof of Concept: Digital influencers Mapping - Developing an analysis framework

Project Description

We are a global pharmaceutical company.

We would like to have an analysis framework developed for identifying the digital opinion leaders (influencers) for a certain therapeutic area in the Nordics region of Europe.

Application in scope for this project: one therapeutic area

Analysis framework:

• Data gathering via social media and web scraping (last 1-2 years) by region (DK,SE,FIN,NOR)
• Develop a scoring system for identifying the most influential individuals for a therapeutic area depending on their reach (combination of social media reach and online activities/blogs/etc)
• Apply the algorithm on the collected data and identify who these influencers are and what kind of influencers they are (patients, HCPs, caregivers, other)
• Identify the influencers’ social media network 

Deliverables

• Analysis results (raw data) and graphs (social network)
• Simple PPT presentation explaining the findings and other relevant insights
• Source code that should be entirely reproducible across all steps with the adequate documentation 

Languages: R and/or Python (R preferably)

Source code documentation: via R/Python notebooks

Timeline: Q4 2018

Possibility of expanding: apply the same methodology on multiple therapeutic areas (7 additional) by the end of 2018.

Proposal:

• Please tell us more about how you would tackle this project and an estimate.
• We would also like to know your past experience performing similar work