Customer Segmentation & Profile

Whether you are looking to determine new product offerings or develop a personalized marketing campaign, customer segmentation is the principal basis for allocating resources and extracting maximum value from both high and low-profit customers. Our experts use both demographic segmentation data and advanced clustering segmentation techniques to:

• Conduct market segmentation to unveil meaningful and measurable segments or microsegments according to customers needs, behaviors, demographics and social profiles
• Determine the revenue potential of each segment and target segments according to their profit potential and the ability of your company to serve them
• Obtain a complete customer profile to help predict future behavior through a 360° customer view
• Use target market analysis to tailor products, services, marketing and distribution stategies to match the needs of each segment
• Measure performance of each segment and optimize your segmentation approach over time