Marketing Mix and ROI

We can quantify the potential value of all marketing inputs and use predictive analytics to identify marketing investments that are most likely to produce long-term revenue growth.

• Use predictive analytics to optimize future marketing investments and drive growth in sales, profits and market share
• Balance short-term marketing and promotion tactics with long-term brand building needs
• Understand marketing ROI for each offline and online media channel, campaign and execution (i.e., search vs. circular vs. TV)
• Optimize allocation of traditional media vs. digital media and determine the synergies between the two with marketing mix modeling
• Quantify the value and impact of emerging/new digital media (Facebook, Groupon, Foursquare, mobile apps, etc.) with a personalized digital marketing strategy
• Lock into the right marketing mix by region, country and ?go-to market? channel
• Determine which media vehicles and campaigns are most effective at driving revenue, profits, share and consumer segments
• Quantify the ROI of improving marketing effectiveness in terms of sales, profits, share and target consumer growth